Stalwart Leather
Branding | Freelance
About Stalwart
Stalwart Leather is a new branch of the parent company Stalwart. From over seven decades of collective knowledge and experience with the luxury market, Stalwart is revolutionizing the luxury leather goods and fabric industry with the highest standards of quality, service, innovation, and sustainability.
Design Brief
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Designing a brand identity that
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represents quality, sustainability, and innovation
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reflects the young company culture and intention to create an impact to attract the right talent
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differentiates from the parent company with a fresh identity while maintaining authority as a timeless, elegant brand with a reputation for providing unparalleled service to clients
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Deliverables
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Logo design for various digital and physical uses such as their website, business card, offices, facilities, email sign-off, etc.
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Employee uniforms and brand collaterals such as bottles, mats, and other company merchandise
When
Summer 2021
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Pioneering the Future of Social Impact Media with VICE
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With the rise in youth concerns about meaningful action for issues (such as empowerment of equitable and inclusive societies, planetary wellbeing, etc.), VICE is on a mission to be the leading next-gen media and entertainment platform focused on women and underrepresented voices pushing the status quo in their lives and in the world.
We set out to understand youth’s interpretations, motivations, and hesitations around activism, the dynamics between their real versus digital identities, and the role/influence of media in forming their identity and perceptions to turn future anxiety into hope while sustaining VICE’s relevance. We designed a campaign to position VICE Media as the pioneer in social ‘impact’ media by helping youth formulate and protect their identity around activism.
Business & Marketing Strategy | Hybrid User Research | Systems & Analogous Thinking | Visual Language
How might VICE help youth formulate & protect their own identity around activism?
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✶ Turn anxiety into hope ✶ Validate a 'spectrum' of civic engagement ✶ Create curiosities ✶ A journey, not a destination ✶ Intergenerational dialogue
